The Algarve replaced Porto and North as "Brand of Confidence", in the Tourism Regions category, according to the eponymous study organized by the Reader's Digest Selections, which for 19 years has chosen the trust brands of the Portuguese.
This year, the Brands of Confidence study has 60 categories, including nine new categories. In the area of Tourism, Abreu is also recognized as a trustworthy brand from the outset, have renewed, once again, the title in this year's edition.
According to the study, the Portuguese value the fact that they are national brands, a criterion that deserves a score of 7.5 points, on a scale of 1 to 10 values, following the criterion of social concern shown by the brands, which got a rating of 7 points.
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