When the passion for Portugal grows the real estate business (and vice versa ...)

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Portugal has conquered a "place in the sun" in the world. It has reinvented itself, remaining true to its authenticity and increasingly affirms itself as a cosmopolitan, competitive, innovative and creative country. It has managed to attract tourists and investors and is today full of stories of new lives and entrepreneurship. All this translates into more business for the real estate sector, which in turn dynamize the economy and boost the rise of Portugal as a global brand. Based on this dynamic, JLL decided to launch the "Made of Portugal" campaign, promoting the country as an ideal destination for living, working and investing.

The favorable economic and political environment, security, strong indicators of the real estate market, namely the gradual growth of incomes and sales prices, the performance of the tourist market and the levels of profitability superior to most other markets, are reasons that justify the attractiveness of Portugal, according to the JLL study.

Factors such as the quality of life, the qualification of human resources and cities such as Lisbon and Oporto becoming more cosmopolitan, allied to very competitive operating costs, "have put Portugal in the main options for setting up companies from all over the world" in the study.

In the last five years, the number of tourists entering the national territory grew 44%, and in 2018 there were another 24 thousand non-habitual residents. Real estate generated return rates of 7.8% at 18 years and with lower volatility than other investments, according to the consultant, with the Golden Visa representing € 3.9 billion investment between 2012 and the first half of 2018. The dynamism of the market is also reflected in the number of companies created in 2017 - 38,550 - more than double those that closed.